Subscriber Livetime Value (LTV, CLTV, SLTV)

Subscriber Lifetime Value (SLTV) is the amount of money that an average subscriber generates for your business through the user’s “lifetime”. Let’s say your subscriber stay for 10 month on average and you charge $20/month for your service. In that case, SLTV is $200. It is important because you can compare that amount with the money you spend on acquiring a new customer and see whether you need to change something in your marketing.