Revealytics logo
  • Slack Bot
  • Pricing
  • Blog
  • Login
  • Sign up
Help

Subscriber Livetime Value (LTV, CLTV, SLTV)

Subscriber Lifetime Value (SLTV) is the amount of money that an average subscriber generates for your business through the user’s “lifetime”. Let’s say your subscriber stay for 10 month on average and you charge $20/month for your service. In that case, SLTV is $200. It is important because you can compare that amount with the money you spend on acquiring a new customer and see whether you need to change something in your marketing.

Knowledge Base

  • Monthly Recurring Revenue (MRR)
  • Subscriber Livetime Value (LTV, CLTV, SLTV)
  • Churn Rate
  • Average Revenue Per Account
  • Net Revenue
  • Blog
  • Help
  • Login
  • Create Account
  • API
  • Slack Bot
  • © 2019 Revealytics, Inc.
  • Terms of Service
  • Privacy Policy